Unofficial website concept for BIMCO by Digital Insomnia

The practical voice of shipping

Keep global shipping decisions moving with one trusted member base.

A clearer BIMCO homepage can put contracts, regulation, digital tools, training and market intelligence into one decisive path for maritime professionals.

Seafarers on deck from BIMCO's Fairer Seas source campaign
01 Contracts BIMCO Contracts
02 Regulation Policy positions
03 Expert knowledge Market analysis
Since 1905 Supporting shipping
2,100 Members
120 Countries
64% Of the world's tonnage
7 offices Global support network

What members need next

Make the homepage work like a shipping decision map.

BIMCO already has the right destinations. The redesign makes the first click feel obvious.

Contracts and clauses

Route teams to BIMCO Contracts, BIMCO Clauses and contractual advice without making them search the main menu.

Contractual affairs

Regulatory affairs

Surface policy positions, regulatory work and sanctions guidance as a distinct high-trust pathway.

Regulatory affairs

SmartCon

Give BIMCO SmartCon its own direct product route for contract editing, library access and feature comparison.

BIMCO SmartCon

SHIP PI

Connect operators to the SHIP PI performance indicator standard and its key functions.

BIMCO SHIP PI

Training and market intelligence

Bring upcoming training, BIMCO Training, market analysis and newsletter subscriptions into the same operational layer.

Upcoming training courses
BIMCO sign on a desk at the International Maritime Organization in London

Membership value

A global community, framed around practical business support.

BIMCO describes membership across owners, brokers, agencies, clubs and associates. This concept turns those options into an owner-ready value story: support for commercial decisions, operational risk and industry connection.

Products and training

Give each revenue path enough context to earn the click.

Laptop screen superimposed on an image of the sea from BIMCO SmartCon source media

BIMCO SmartCon

Contract editing, AI-supported recap to charter workflow, library access, feature comparison and pricing are already source-backed product paths.

Explore SmartCon

BIMCO SHIP PI

Performance indicators, key functions and the shipping KPI standard are presented as a focused operator pathway.

View SHIP PI

BIMCO Training

Source pages cover training types, study from anywhere in the world, tailored inhouse training and upcoming courses.

About training

News, alerts and analysis

Turn BIMCO's knowledge library into operational signal.

Market analysis, newsletters and press routes can be organized around the decisions shipping teams need to make now.

Next step

Help visitors reach the right BIMCO team.

The concept keeps all business actions on BIMCO source paths and makes contact, offices and membership routes visible without a fake form.